The Ultimate Copywriting Crash Course

Do you need an instantaneous injection of copywriting wisdom? Don't feel like thinking about your copy project, but know your should? Here's just the thing. This terrific infographic dramatically presents the best copywriting lessons from the TV series Mad Men. It was created by Joanna Weibe at CopyHackers to justify her rather addictive relationship to Mad Men. Thanks Joanna! How to Earn a Darn … [Read more...]

AWAI | American Writers and Artists Inc.

Summary: Not Recommended. American Writers and Artists Inc. (AWAI) is a publisher of direct-response copywriting and graphic design home-study programs. Their stated mission is "to help people develop the critical skills to acquire financial security, independence, and freedom."  Although I'm a member I do not recommend AWAI or their products. I've purchased AWAI products and taken the … [Read more...]