How to Write Email Subject Lines that Work

The subject line of an email is essentially a headline. It gets scanned in a micro-second as the reader decides what in her inbox is worth a closer look. Considering the ever growing deluge of emails we all receive, hastily scanning our inbox is the only way to maintain a thread of sanity. Naturally, anything that whiffs of hyperbole or a bot is instantly sent to spam folder hell. How to Earn … [Read more...]