How to Write a Persuasive Email

Apparently, writing a well-crafted and persuasive email befuddles a lot of writers because they confuse loads of BS with persuasion. Big mistake. Piling on hyperbole only turns a reader off. Keep in mind if you're writing emails to promote a product it's far easier to write an email promoting a product with genuine value. The internet is evolving away from hyperbole and spammy promises. Old … [Read more...]

How to Write Email Subject Lines that Work

The subject line of an email is essentially a headline. It gets scanned in a micro-second as the reader decides what in her inbox is worth a closer look. Considering the ever growing deluge of emails we all receive, hastily scanning our inbox is the only way to maintain a thread of sanity. Naturally, anything that whiffs of hyperbole or a bot is instantly sent to spam folder hell. How to Earn … [Read more...]