Category: Copywriting

According to some online copywriting courses, anyone can become a copywriter and earn six-figures or more. While this might technically be true, there is a lot they aren’t telling you. For...

The most effective copywriting has always communicated trust and transparency. Veterans of the industry may refer to this style as merely good copywriting. Conversational copywriting is a style...

Contrary to what some people might claim, copywriting as a career isn’t for everyone. Before you buy an expensive copywriting course, take a moment to consider what it takes to succeed as a...

Copywriting, and the job of a copywriter, was much easier to understand 150 years ago. Back then, when print newspapers were the only form of advertisements, copywriters wrote ads, and that’s all...

The subject line of an email is essentially a headline. It gets scanned in a micro-second as the reader decides what in her inbox is worth a closer look. Considering the ever growing deluge of...

Do you need an instantaneous injection of copywriting wisdom? Don't feel like thinking about your copy project, but know your should? Here's just the thing. This terrific infographic dramatically...