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The most effective copywriting has always communicated trust and transparency. Veterans of the industry may refer to this style as merely good copywriting. Conversational copywriting is a style...

Contrary to what some people might claim, copywriting as a career isn’t for everyone. Before you buy an expensive copywriting course, take a moment to consider what it takes to succeed as a...

Copywriting, and the job of a copywriter, was much easier to understand 150 years ago. Back then, when print newspapers were the only form of advertisements, copywriters wrote ads, and that’s all...

Writing a novel can sometimes feel like trying to make chicken salad out of chicken poo. The problem is your mind is infinite and multidimensional while a novel is finite and linear. Writing a novel...

Begin where you are, with what you have. Just start writing your thoughts about your novel in a notebook. That's how you begin. Writing a novel is like putting a puzzle together, but first you must...

The subject line of an email is essentially a headline. It gets scanned in a micro-second as the reader decides what in her inbox is worth a closer look. Considering the ever growing deluge of...