Category: Copywriting

In Part 1 of the Free Copywriting Course, you discovered how power words to supercharge your writing, how good copy isn’t a battle of wills but a pleasant seduction, and how to tap into the dreams...

The mechanics of copywriting are simple and easily grasped by anyone capable of writing a complete sentence. The biggest challenge most copywriters face isn’t the mechanics of the craft, but...

I'm convinced copywriting is the most valuable skill anyone can learn. Copywriting is different from other forms of writing because it asks the target audience to do something, such as buy a...

With any writing project, the magic happens in the hidden places of the mind, beyond logical awareness. Copywriting is no different. Because copywriting has formulas and checklists, it’s...

If you can write, you can learn to write copy without spending a dime, at least in the beginning. It's not difficult, but it does take sustained effort and patience. In this article, I give you an...

If you love to write, writing copy is not difficult to learn when you have the proper resources. Below are the books I’ve found most helpful. Each one stands alone and offers tremendous value....