Posts by Gary C. Horton

The beautiful thing about copywriting is it doesn’t require a degree or certification. It’s a valuable skill for sure, but to get started, you only need to prove you can do it. Clients are...

There’s a lot of information online about copywriting for free. Unfortunately, if you don’t know anything about it, you also won’t know if you’re learning the right way or not. Much of the...

First and foremost, good copywriting is clear and easily understood writing. It's not literature. Talent and technique will enhance copywriting basics, but with just a few strategies and tools,...

Every copywriting guru making millions was once a beginner. Successful copywriters aren’t wizards. They are flesh and blood humans who understand sales and who can focus their creative...

If you love writing, you have the power to turn words into cash. Stick with me. I’ll show you how your love of writing can generate near passive income without stress. You don't need...

When spoken aloud, copywrite and copyright sound identical, but they are different beasts from different worlds. Copywriting is a form of persuasive writing seen in advertising and marketing. In...