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Posts by Gary C. Horton
What Are the Four U’s in Copywriting? How to Write a Headline.
Persuasive writing is an act of seduction. It’s a pleasurable and engaging experience for the reader which moves them to make a purchase, take an action or accept an idea. The seduction begins with...
Did you get an email promising you can make six-figures as a direct mail copywriter? Want to know more? Direct mail copywriting is the process of creating sales materials that are mass-mailed...
The demand for copywriters continues to outpace the supply. For someone who loves writing, it may be a brilliant and rewarding career. Anybody who enjoys writing can learn copywriting and...
Some online copywriting courses promise you can earn six-figures. Technically, this might be true, but there is a lot they aren’t telling you. Many experienced, full-time copywriters earn six...
Copywriting is selling in print. Any business that needs to influence, persuade or sell can use a copywriter’s services. The demand for copywriters has never been greater. Just as the internet...
According to some online copywriting courses, anyone can become a copywriter and earn six-figures or more. While this might technically be true, there is a lot they aren’t telling you. For...