Posts by Gary C. Horton

The most effective copywriting has always communicated trust and transparency. Veterans of the industry may refer to this style as merely good copywriting. Conversational copywriting is a style...

Contrary to what some people might claim, copywriting as a career isn’t for everyone. Before you buy an expensive copywriting course, take a moment to consider what it takes to succeed as a...

Copywriting, and the job of a copywriter, was much easier to understand 150 years ago. Back then, when print newspapers were the only form of advertisements, copywriters wrote ads, and that’s all...

Writing a novel can sometimes feel like trying to make chicken salad out of chicken poo. The problem is your mind is infinite and multidimensional while a novel is finite and linear. Writing a novel...

Begin where you are, with what you have. Just start writing your thoughts about your novel in a notebook. That's how you begin. Writing a novel is like putting a puzzle together, but first you must...

The subject line of an email is essentially a headline. It gets scanned in a micro-second as the reader decides what in her inbox is worth a closer look. Considering the ever growing deluge of...